The house

Who we are

Most people want the answer. We like the looking.

It starts with one question: what makes this one worth it? Then we can’t stop. Who made it, and how. What it’s made of, and why that matters. What most people get wrong about it.

By the end we could talk about it for hours. So that’s what we carry: one good at a time, with the best of those hours written down, so you can follow us down the hole.

If you’ve ever read the whole thread before buying anything, you’re in the right place.

What we ask

  1. Who made it, and would they make it the same way again?
  2. What does it do that the others don’t?
  3. What does everyone get wrong about it?
  4. What’s the detail most people never notice?
  5. Is it worth what it costs, and why?

Where it comes from

CTO 001
Mamuto AB
Grown by
The Mathagu familyKirinyaga, Kenya
Roasted by
George Howell CoffeeActon, Massachusetts

The rest is in the issue. Read CTO 001

After you pay

  1. It comes fresh from its maker.We pack the box by hand.
  2. It ships within 5 business days.You get a note when it does.

What arrives

  1. The good.Exactly as its maker packs it. We never open it.
  2. The print.The issue’s art, to keep.
  3. The comic.A short one, drawn for the issue.
  4. The card.How we use it, printed.
  5. The sticker.Our disc, with the issue’s art inside.

The name

When a column adds up to ten, you write the 0 and carry the 1.

1 + 2 + 3 + 4 is the first sum that does it. Its answer is our name, with the 0 as the O.

You read to the end. That’s a good sign.

Each issue asks one question. Get it right and you’re on the list, which hears first when an issue opens.

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